Web Development
Maryland International Day School
Website designed for the only Spanish-immersion school in Prince George's county.
the brief
The Maryland International Day School (MIDS) was headed into a new school year and needed a refresh to their website to drive new enrollments. They needed a site that was optimized for desktop and mobile that could convert and serve as a hub for parents to apply and manage their student's lives.
the problem
MIDS’s website no longer supported its primary admissions goal: encouraging prospective families to book a campus tour. Built on a platform the school found limiting, the site contained outdated content, unclear messaging, and generic imagery, while prioritizing applications too early in the user journey. Navigation complexity and missing features, such as a parent login and events calendar, further reduced usability. The project required designing a modern, conversion-focused website and migrating existing content and hosting infrastructure within a two-week timeline.
the approach
Before any visual work, we mapped the user journey. A prospective family isn't ready to apply. They're still deciding whether to visit. The entire information architecture was rebuilt around that insight — every page leading toward one action: book a tour.
Wireframes were sketched to establish content priority and flow before anything went into Figma. A page tree validated that every section was necessary and correctly sequenced, eliminating the navigation complexity that had been quietly frustrating users on the old site.
the work
The design reflects the school's character — welcoming, clear, and purposeful. A restrained color palette grounded in MIDS's existing brand reinforces trust without distraction. Clean typography and deliberate spacing create hierarchy that guides a parent through the site the way a good admissions director would guide them through a hallway.
Photography of real students and real campus life replaced the generic imagery that had been doing the school a disservice. The site works equally well on a parent's phone during a commute as it does on a desktop at home. Tour booking and admissions integrations were woven into the experience rather than bolted on — the flow feels native, not appended.
the result
Since launch, the site has drawn nearly 5,000 visitors, significantly expanding the school's search presence and inbound reach. It has directly generated 20 completed applications, a meaningful outcome for a school that enrolled approximately 40 students before the redesign. Organic traffic has also improved with over 60% of visitors finding the site through Google alone.
For a school this size, 20 applications from a single channel isn't a footnote. It's enrollment momentum.
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