Branding + UI/UX + Strategy
Compleo
Compleo is a revolutionary time management app that uses AI to create personalized schedules and productivity solutions.
the brief
Compleo came in as a full-stack design engagement — user research, prototyping, brand identity, and marketing collateral, all developed in parallel under a single deadline.
My role was the complete design and development of the product: from initial user interviews through to a working high-fidelity prototype and a launch-ready brand system.
the problem
Compleo identified a clear gap in the productivity space: 88% of U.S. employees have no dedicated time management system, cobbling together email, calendars, and to-do lists instead. 57% reported feeling out of control at least two days a week. The market need was there — what didn't exist yet was a product worth using.
The ask was to design one from the ground up. That meant a fully working app prototype, a brand identity, marketing collateral, and a pitch deck built to stand up in front of investors — the complete picture of a product ready to launch.
the approach
The first priority was understanding why existing tools were failing people — not just what they were missing, but why users kept abandoning them. Interviews and market research pointed to the same pattern: most productivity apps are either too rigid or too complex, so people stop using them within weeks.
That informed every design decision that followed. The wireframing phase was about establishing the logic of the experience before committing to any visual direction — clear navigation paths, a rewards system that felt motivating rather than gamified for its own sake, and data visualizations that made progress legible at a glance.
From there the visual language came naturally. If the problem was overwhelm, the design had to feel like the opposite.
the work
The goal from the start was to design something powerful without making it feel that way. Easy navigation, clear purposeful elements, and deliberate white space — not as aesthetic choices, but as functional ones. Every screen had to earn its complexity, or lose it.
Compleo's visual system was built around one idea: productive calm. A blue and green palette chosen not for trend appeal, but because it signals exactly the right things — clarity, balance, and forward momentum. Bold typography gives the interface energy without adding noise, and modern graphics keep the product feeling ambitious without overwhelming the user.
The result is a seamless experience that's genuinely powerful under the hood — AI scheduling, a rewards system, rich data visualization — but never lets that complexity reach the surface.
the result
Compleo went from zero to a fully realized product — high-fidelity prototype, complete brand identity, and a launch-ready marketing system, all delivered under a single deadline.
The work was later recognized by Design Rush in its Best iOS Designs of 2025 feature, and nominated for a German Design Award in app design — one of the most recognized design honors in the industry.
More than the recognition, what Compleo proved was a process that holds up under real pressure: research-driven decisions, a disciplined visual system, and the restraint to keep a genuinely complex product feeling effortless.
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